Generate UTM links for newsletter and email campaigns. Use source, medium, campaign, and content values that stay consistent.
Required fields are marked. Existing query parameters will be preserved.
A simple hierarchy keeps newsletter reporting useful over time.
Use a source that identifies the newsletter, publication, or sending system, and use email as the medium. Give each send or sequence a recognizable campaign value such as weekly_digest, product_update, june_newsletter, black_friday_email, or onboarding_email_1. Lowercase values are easier to filter and less likely to split reports.
utm_source answers which sender or program produced the visit. It might be newsletter, mailchimp, substack, convertkit, klaviyo, beehiiv, or hubspot. utm_medium answers which channel carried it, usually email. Keeping the medium stable lets you compare total email traffic while the source provides a more specific breakdown.
A newsletter often links to one destination several times. Use content values such as header_cta, footer_link, product_card, text_link, or banner to measure which placement was clicked. Keep source, medium, and campaign unchanged so all links still roll up to the same send.
Some email platforms can append campaign parameters automatically. Review those settings before pasting manually tagged links, because competing values may overwrite your convention. Send a test email, click each important link, and confirm the destination and parameters. This tool only builds URLs; it does not send email or connect to subscriber data.
Practical guidance for cleaner campaign tracking and more consistent analytics.
email is the clearest shared medium for most newsletter and lifecycle campaigns. Using one medium keeps email acquisition grouped together.
Use the specific sender or program, such as newsletter, mailchimp, substack, convertkit, klaviyo, beehiiv, or a publication name.
Keep source, medium, and campaign the same, then use utm_content values such as header_cta, product_card, text_link, and footer_link.
Yes. Generate the URL here and paste it into the link field in your email platform. Check whether the platform also adds automatic UTM tags to avoid conflicting values.
No. It only generates campaign tracking URLs. It does not connect to an email service, send messages, or collect subscribers.
Team templates, saved naming rules, and reusable campaign presets are outside this MVP. Your click helps us understand which workflow deserves deeper development.